Licensed & Board Certified Massage Therapist / Certified Personal Trainer

Pete Finfrock

Head shot of Pete. He is standing outside with Fan buildings in the background.

Licensed & Board Certified Massage Therapist / Certified Personal Trainer


Contact Pete


Meet Pete

Pete Finfrock is a versatile therapist who enjoys bringing health and balance to his community. He has experience working with clients experiencing muscular pain from overuse or athletics; chronic pain from conditions such as fibromyalgia and TMJD; and clients working back to wellness after an injury or health event.
With massage, he does a lot of targeted therapeutic work to help increase the functionality of muscle tissue while decreasing pain. He loves incorporating stretching and movement techniques when appropriate.
With personal training, he helps people slowly build up using corrective exercise concepts that focus on quality of movement. He has experience with exercise coaching for folks with fibro and for people coming back to exercise after a health setback. This type of training helps people regain energy, stamina, and quality of life.

Pete has training and experience in:

Precision Massage Techniques for: Head, Neck, Shoulder, Back, Hips, Legs
TMJ Disorder and Intra-Oral Massage
Plantar Fasciitis
SI Joint Dysfunction, Piriformis Syndrome, and Sciatica
Massage Approaches for Fibromyalgia
Exercise Approaches for Fibromyalgia
Proprioceptive Neuromuscular Facilitation (PNF) stretching
Cancer and Massage
Massage Techniques for Athletes
Trauma-informed touch
Tendinitis, De Quervain’s Tenosynovitis
Post-Concussion Syndrome, TBI and Whiplash
Chronic & Acute Low Back Pain
Thoracic Outlet Syndrome, Frozen Shoulder

Pete has studied the following Massage Styles:

Deep Tissue
Myofascial Release
Swedish Massage
Trigger Point Therapy
Neuromuscular Therapy
Prenatal Massage
Hot Stone Massage
Couples Massage
Chair Massage
Massage Cupping
Sports Massage
coming soon… Lymphatic Massage

Background and Education:

Graduated from Northern Virginia School of Therapeutic Massage in 2019.
Licensed Massage Therapist in the Commonwealth of Virginia.
Member of the Associated Bodywork & Massage Professionals.
Board Certified Massage Therapist through NCBTMB.
NASM Personal Training Certificate.

Fun Facts

Pete is an athlete himself who enjoys running and exploring movement. He skateboards when he gets a chance and spends down time doing music collaborations with his band. Pete moved to Richmond from NoVA and is enjoying getting to know all the great things about our city.

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